Návrh marketingové komunikace e-shopu na trhu doplňků stravy
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Šeliga, Ondřej
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of this thesis is to design specific marketing communication for Biokomplet Trading Company, which runs an e-shop with organic food supplements. The design is based on analysis of data from the electronic questionnaire. The thesis consists of two parts: theoretical and practical. The theoretical part describes the characteristics of the company and groundwork for marketing communications. The practical part is an analysis of research data and design of marketing communications.
Description
Import 26/06/2013
Subject(s)
Marketing, marketing communication, e-shop, e-marketing, food supplements, green foods, Biokomplet