Identifikace spotřebitelského chování na trhu předtréninkových suplementů

Abstract

The diploma thesis deals with consumer behaviour in the market of pre-workout supplements. The main objective of the thesis was to identify consumer behaviour in the pre-workout supplements market and, based on this, to present suitable proposals and recommendations for manufacturers and distributors of pre-workout supplements operating in the Czech market. The research was conducted through a questionnaire survey. Based on the research results, consumer behaviour in the pre-workout supplements market was identified, and several relevant proposals and recommendations were presented to manufacturers and distributors of pre-workout supplements.