Vliv hazardní reklamy na rozvoj rizikového chování u mladistvých v České republice

Abstract

FUSEK, Patrik. The Influence of Gambling Advertising on the Development of Risky Behaviour among Adolescents in the Czech Republic. Ostrava, 2026. Diploma Thesis. VŠB – Technical University of Ostrava, Faculty of Safety Engineering, Department of Security Services. Supervisor: Ing. Marek Hütter, Ph.D.

This diploma thesis examines the impact of gambling advertising on the formation and development of risky behaviour among adolescents in the Czech Republic. The theoretical part summarizes current knowledge on gambling, gambling marketing, and the specific effects of advertising messages on adolescents, including the legislative framework and psychological aspects. The practical part of the thesis is based on original quantitative research conducted in the form of a questionnaire survey. The aim of the research was to determine the level of adolescents’ exposure to gambling advertising and to analyse the relationship between this exposure and manifestations of risky behaviour.