ELPOD: Nástroj pro budování reklamní a marketingové kampaně

Abstract

The content of this work is to create a system for creating and calculation an advertising campaign and also to gather data relative to advertising space. Theoretical part is a description of the problems publishing advertisements in different media and also become familiar with various ways of creating advertising and promotional campaigns through marketing strategies. Next there is described possibility of publishing and advertising effectiveness of various types of publications. The practical part of work includes overall analysis of created system, description of functions and options offered by the scheme, comparison to competing project and evaluation of the results.