Analýza konkurenceschopnosti výrobního podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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The aim of the thesis is to analyze the competitiveness of a manufacturing company using selected methods. The thesis is divided into two main parts. The theoretical part defines the basic terms as a competiton and competitiveness of the company. There are also described methods for the evaluation of comapany competitiveness. Practical part includes a description of a selected company STEELTEC CZ, s. r. o. and then are applied methods for the analysis of company competitivness. The practical part contains analysis of internal resources which includes financial analysis, PESTE analysis, Porter's analysis of five competitive forces, Spider analysis and SWOT analysis. The final part of the thesis deals with the proposals for measures that can increase the competitiveness of the selected company STEELTEC CZ, s. r. o.
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Competition, competitiveness, competitive advantage, analysis of internal resources, financial analysis, PESTE analysis, Porter's five competitive forces analysis, Spider analysis, SWOT analysis