Návrh marketingové komunikace pro prodejce nábytku

Abstract

The theme of this diploma thesis is a marketing communication design for the furniture seller. The aim of the thesis is to present recommendations for Orfa company marketing communication and its instruments. On the basis of present marketing communication analysis of furniture company is intended to reccomend changes in marketing communication instruments used by Orfa company as well as try to redound to improve marketing communication of Orfa company in general. This aim was achieved by primary data analysis and secondary data analysis at the same time. Primary data were collected through the questionaire survey and group interview. Results of this analysis serve as basis for suggestions and recommendations.