Analýza marketingového mixu společnosti na trhu čerstvých šťáv
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Vysoká škola báňská – Technická univerzita Ostrava
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The bachelor thesis deals with marketing mix analysis of the Fruitisimo company in the fresh juice market. The marketing research took the form of online survey. Individual tools of the marketing mix were analyzed and then derived suggestions and recommendations for the company in the future.
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marketing mix, fresh juice market, trade, Fruitisimo