Analýza konkurence na trhu výrobců kol

Abstract

The subject of the thesis „Competition Analysis on the Bicycle Producers Market“ is a detailed analysis of the specialized bicycle stores by using two methods - mystery shopping and mystery mailing. From that, suggestions and recommendations both for the KELLYS BICYCLES CZECH REPUBLIC, Ltd. and for individual stores, were drawn. Entire task is divided into several key parts. The first part includes presentation of the company. The theoretical resources of marketing, competition analysis and of the methods needed to perform research are described in the second part of the thesis. In the third part there was the analysis of the stores performed, followed by the suggestions and reccomendations in the fourth part.