Analýza marketingového vývoje ve fotbalovém klubu
Loading...
Downloads
4
Date issued
Authors
Inspektor, Michal
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The theme of the work was Analysis of the marketing development in a football club. The work was targeted on a particular club, FK TJ Háj ve Slezsku. The theoretical part focuses on the concepts of marketing, sports marketing, marketing mix and research methods. The aim of this study was to analyze the development of marketing in the football club. Furthermore using a SWOT analysis determined strengths and weaknesses of the club and obtain an opinion from viewers. Based on the results of these analyzes suggest recommendations for improving the marketing of the club.
Description
Import 21/10/2013
Subject(s)
marketing, sports marketing, analysis, manager, club, football, match, advertising, sponsors, sponsoring