Analýza českého (evropského) trhu s vybraným produktem průmyslového trhu
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Gazdová, Zuzana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this work is to introduce cylinders, with its producers and, based on the collected data, to outline the trend in the market. The theoretical part described used marketing analysis. The second chapter focuses on the production and use of technology. The third part presents the company VÍKTOVICE CYLINDERS as it means their history and development. In the fourth part of the information on market segmentation. In the fifth section is an analysis of the competition. In the sixth part is used in multi-criteria analysis. Finally, a summary of the data analyzed and outlined the development trend of the European market for cylinders.
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Import 26/06/2013
Subject(s)
SWOT analysis, market segmentation, Porter's analysis, cylinders, multi-criteria decision making, competition