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Abstract

This bachelor thesis concerns on the advertising of human pharmaceutics in Czech Republic. The information was gathered from the current legal regulations, as well as from the technical literature and web sites dealing with the issue. The practical part of the thesis is working with the results of questionnaires used during preparation for the work. The aim of the thesis is to find out the influence that the advertising of human pharmaceutics have on consumers – whether the consumer is able to see the difference between pharmaceutics and food supplements. The work is divided into three chapters. The first chapter deals with the current legal regulations, the basic notions and distinction between the human pharmaceutics and other goods. The second chapter concentrates on the non-legal possibilities of advertising regulation. The last chapter deals with the issue of human pharmaceutics versus food supplements. The data from the questionnaire research are analyzed in this last chapter as well. The work will provide the reader with a complex overview of both legal and non-legal regulation mechanisms in the area of pharmaceutics. The practical part of the work will also provide a view of the impact of this sensitive commodity on the society and provides the answer on formerly mentioned question – whether the consumer can tell the difference between food supplements and pharmaceutics.