Návrh na zvýšení návštěvnosti výstavy

Abstract

Purpose of my bachelor thesis was increasing attendance of exhibition. This exhibition will be for second time on the fairground in Ostrava. It concerns with sport and healthy lifestyle. The main source of information was marketing research. Results of investigation showed, that the main problem was very low knowledge of exhibition by respondents. Organizers of exhibion should survey about increasing of marketing communication with potential visitors.