Návrh reklamní kampaně pro vybranou společnost

Abstract

The topic of this bachelor thesis is a proposal of advertising campaign for a particular company. To give reader a comprehensive overview of the topic, the first part includes analysis of basic advertising terms, kinds, and objectives, together with insight to marketing communication, which is closely related to advertising. The first part of thesis concludes with presentation of advertising regulations in Czech Republic. Furthermore, the realistic implementation of advertising campaign for a local sport centrum Fajne in Ostrava – Poruba is described in the second part of the paper. The advertising campaign is built on the findings of the theoretical part. At last, journalistic pieces such as article, interview, survey and review are presented in the third part of the thesis to showcase the practical application of knowledge gained.