Konkurenceschopnost podniku

Abstract

The aim of this thesis is to evaluate the competitiveness of selected company by selected methods. The thesis is divided into two parts. In the theoretical part of the thesis are defined terms such as competition, competitive advantage, and its types and each method to determine competitiveness. The practical part contains some methods that have been applied in the selected company, their results and subsequent evaluation. By this evaluation was conducted swot analysis and proposes some recommendations.