Vliv affiliate marketingu na prodej e-shopu

Abstract

The theme of this thesis is the impact of affiliate marketing on e-shop sales. The aim was to determine the effect affiliate program in company's e-shop, by means of selected indicators website (traffic, orders, revenues). The partial aim was to analyze the behavior of customers e-shop on the internet nad analyze preferences affiliates. The thesis used the method of observation, personal non-standardized interview and questionnaire survey. Based on the results of the researches were written proposals and recommendations for another development affiliate program of the company.