Institucionální základna podpory rozvoje cestovního ruchu

Abstract

The aim of this thesis is to assess the current state of the institutional base to support the development of tourism in these areas. Work is divided into two parts on the theoretical and practical parts. The theoretical part informs the organization of tourism and support the development of the general level and the state, it also includes non-interested corporations to develop tourism in the area involved, including the extent of their responsibilities. It also contains figures on tourism in our country in recent years. The practical part focuses on the institutional base of support for tourism development in the region and the region, specifically, I chose the Zlín Region and Kroměříž. On these two areas, I tried to best describe the operation in promoting tourism, and then point out the differences that I found. The conclusion of my thesis will also include a comparison that highlights the differences in the organization of tourism and the possible shortcomings of individual areas. And the end of it, the professional literature and other resources that I used. Annexes follow, including additional information, including information relating to the organization of the regional authorities and municipal authorities.