Komparace marketingu dvou lezeckých center

Abstract

Objective of my thesis was a marketing comparation of two climbing gyms. Thesis has a two sections – theoretical and practical section.There are an all economic terms in theoretical section and history of chosen sport. Characteristic of sport climbing. Terms like a service, needs, product. Methodics of research focused on questionnaire and SWOT analysis. Practical section contains characteristic of a both climbing gyms. Analysis, that contains questionnaire, SWOT analysis and client brief. Next chapter contains summary of results, proposals of a recommendations resultings from investigation.