Obchodní strategie dané společnosti
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Vysoká škola báňská - Technická univerzita Ostrava
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The bachelor thesis deals with the use of business strategy for the given company. This is DHL Express s.r.o. The thesis is divided into 7 chapters. First, I will define the basic concepts of strategic thinking, the division of strategies and strategic analysis. I characterize the company, the business and its structure. Next, we will focus on the current business strategy of its application to meet the set goals and explore several types of strategic analyzes. The bachelor thesis will include PEST analysis, PORTER's five -fold method and SWOT analysis. Finally, on the basis of my findings and findings, I will propose any recommendations.
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Business Strategy, Strategic Thinking, Strategic Analysis, PEST, PORTER, SWOT