Analýza postojů veřejnosti ke kulturnímu vyžití v městském obvodu

Abstract

This bachelor’s thesis focuses on analysing public attitudes towards cultural engagement in the Ostrava-Poruba city district. The aim is to map perceptions, motivations, and barriers to participation in cultural and leisure activities in this area. The theoretical part defines key concepts related to culture, cultural participation, and consumer behaviour, and outlines factors influencing individual decision-making in the cultural domain. The practical part combines a public questionnaire survey with an in-depth interview conducted with the head of the district’s Department of Culture. The results indicate that the main motivators for attending cultural events are an interest in culture and social interaction, whereas the most common barriers include a lack of time and insufficient information. Based on the findings, specific recommendations are formulated to increase public interest in cultural and leisure activities within the Ostrava-Poruba city district.