Analýza marketingové komunikace nového výrobku na stavebním trhu
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Krátký, Jiří
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is an analysis of new product marketing communications - thermo squeegee on the construction market. This product is used to heat buildings. The theoretical part contained in this study approached the issue of marketing communication. After the theoretical part of the work described in market research and survey. The output of this work was to recommend a company specific marketing actions to increase brand awareness and sales.
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Import 11/07/2012
Subject(s)
marketing communications, thermo squeegee, propagation, communication mix, advertising, personal selling, sales promotion, direct marketing, public relations