Analýza image města

Abstract

The aim of this study is to analyze the image of the city Frýdlant nad Ostravicí in terms of its population and those who regularly commutes, and from this analysis to deduce suggestions and recommendations for improvement. The used analysis method was questionnaire survey that examined the city's image from several aspects, such as the interest in the city's history, an objective perception of the city, the city's appearance, sports, cultural life, educational activities, communication of the city government on the website and overall satisfaction. These aspects together gave then an overall view of the state of the city's image Frýdlant nad Ostravicí. By the carried out research was found that city residents of Frýdlant nad Ostravicí perceive the city generally positive and there were no significant negative issues that the city should deal with. Still, there was revealed a few minor problems on which city should be incorporated, such as the grafic design of tho whole marketing communication or expansion of cultural activities mainly for the age group 19-25 years. The main result of this work is a description of the current image of the city Frýdlant nad Ostravicí and suggestions and recommendations based on it. The results of this study allow the city government to know the current situation and then base their planning strategies of city or its leading.