Cestovní ruch Olomouckého kraje

Abstract

This bachelor thesis is concentrated on the tourist trade in Olomouc region. The aim of this thesis is to analyze state of tourism in the region and the proposed solution for more attractive and increase traffic to the region. The theoretical part introduces the main objectives and characteristics of tourism and tourism potential in general. The practical part is devoted to the characteristics of the Olomouc region and it is focused on attractiveness. The final part of this work analyzing tourism by SWOT analysis and investigation by a guided interview with the subsequent evaluation and recommendations.