Analýza marketingového mixu fitness centra
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Goišová, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis is focuses on the analysis of marketing mix for the fitness centre Omega. The main aim of this thesis was to analyze and make more effective the present marketing mix. Theoretical part explains basic terms which are related to marketing mix and services. In a practical part was realized analysis based on questionnaire survey. In closing part, suggestions and recommendations are stated which might help as an improvement of fitness centre services.
Description
Import 26/06/2013
Subject(s)
Marketing mix, Service, Fitness centre, Analysis, Questionnaire survey