Marketing hotelových služeb

Abstract

Any successful organization can not manage without high-quality marketing. If the company wants to survive, they must think of the future, develop their strenghts and strategies to adapt to market conditions. There are constantly coming out new competitors so customers have a wide selection of accommodation, but hotels must be facing the more stronger competition. The aim of this study was to evaluate the SWOT analysis of individual hotels, evaluation of their strengths and weaknesses in service provision and on the basis of a questionnaire survey of potential guests will outline suggestions and recommendations on how to improve services or try to propose new services that hotels do not provide, and respondents asked for them. This bachelor´s work is divided into two parts. The theoretical part focused on general characteristics of services, hotel marketing and marketing mix. In practical part, I will characterize selected hotels, and their analysis on the basis of the survey which will bring concreate suggestions and recommendations how to improve the concreate appearing points.