Zhodnocení konkurenčního postavení podniku ve stavebním průmyslu
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Vysoká škola báňská - Technická univerzita Ostrava
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Analysis of the company's competitiveness can contribute to improving the current competitive position in the market. The aim of this bachelor thesis is to determine the current position of the company in a competitive environment and to find recommendations for improvement of this position. The bachelor thesis is divided into two parts. The first is devoted to the basic theory and the second selected method.
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Competitiveness, Analysis of competitiveness, PEST analysis, PORTER method, Financial analysis, SPACE analysis