Analýza internetové prezentace digitálního nomádství

Abstract

This master’s thesis analyses the internet presentation of digital nomadism. Thesis is based on characteristics of the digital nomadism and also the theoretical foundations of online publication and online marketing. The primary aim of the diploma thesis is to provide a comprehensive view of the phenomenon of digital nomadism and especially on the web presentation presented by Czech and Slovak digital nomads. The secondary goals are to determine which tools they use and what topics most commonly communicate through these tools. To obtain the data, marketing research was used in the form of observation and questionnaire survey.