Inovace a strategie společnosti Apple
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Pomykalová, Kateřina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this work is to describe the chronological evolution of Apple, formation products of the brand and the life of an innovator and co-founder Steve Jobs. Further, to provide a comprehensive insight into the field of strategic management at Apple and especially uncover secrets of the company's innovations with the breakthrough success.
Description
Import 11/07/2012
Subject(s)
Apple, Steve Jobs, digital technology, Macintosh, innovation, strategy.