Analýza marketingového mixu vybrané společnosti
Loading...
Downloads
2
Date issued
Authors
Prajza, Radek
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
Thesis is focused on the marketing mix analysis in the company Baumax CR s.r.o. The aim is to analyze current marketing mix of retail in Most with the concentration on its section Garden and propose particular actions to improve actual results.
Description
Import 29/09/2010
Subject(s)
marketing mix, product, service, price, promotion, place, people