Tvorba e-shopu pro malou obchodní firmu

Abstract

The aim of this bachelor thesis are analysis of present web presentation, optimization and implementation of e-shop for a small sized company. Before collecting specified requirements and designing a solution, this thesis describes basical principles of Search Engine Optimization, doing bussiness on the internet and explains the technologies used to implement such as PHP, CSS, XML, XHTML and SQL. The next section describes installation on the web server and customization of e-commerce system. The application runs on PRESTASHOP platform.