Technické památky města Ostravy a jejich marketingová komunikace

Abstract

The aim of this Bachelors‘ Thesis is to analyze the marketing communication of the technical monuments in Ostrava city. The work is consist of 4 parts. The first part is concerned with the explanation of the therm "marketing communication" and it also deals with the description of SWOT analysis formation. The next part is about the history of the choosen technical monuments: Lower area of Vitkovice, Michal Mine and Mining Museum Landek Park. In this part of work we could find also the vision for future of these monuments. The penultimate part is based practically. This part is describing marketing communication of mentioned monuments. The author of the thesis came up with several possible methods how to improve the marketing communication of the choosen technical monuments.In this part is also the SWOT analysis of the Mining Museum Landek Park. The last chapter deals with the approximation to this issue by means of the marketing communication content, within the scope of following genres.: editorial, interview, survey and review. The end of work is based on the conclusion of the all informations.