Analýza rozhodovacieho procesu hráča na futbalovom trhu
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Vysoká škola báňská - Technická univerzita Ostrava
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This work is aimed to analyse the image of czech professional football clubs from the player´s point of view. The main objective of this work is to analyse player´s perception of czech football clubs playing first and second league. The secondary aim is to define factors, by which are professionall football players during their decision making process on the football market affected.
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football, image, football market, professional football player, image of football club, football transfers, decision making process