Analýza konkurence kosmetické firmy

Abstract

The main theme of this bachelor thesis is Competitive Analysis of Cosmetic Firm . There are analyzed the major competitors of this well-known catalog company. The market of Slovakia is small but full of cosmetics companies. There are surveyed what customers lika to buy, do not want to buy whether they are satisfied with the products of the company. The main aim of this research is to strengthen the competitve power of the company. This word can serve as a source for further researches of the catalog company ´s competition.