Analýza konkurence squash centra

Abstract

The goal of diploma thesis was to analyze the market squash centres and other providers of squash on the area.The diploma is divided into seven chapters. Deal with the theory of competitive analysis and research method mystery shopping. In other part dealt with the characteristic macro-environment, Squash centre Malenovice and its competitors. After research through mystery shoppong method, I offered advice to increase the competitiveness Malenovice Squash Centre