Analýza a komparace vybraných fitness center

Abstract

The topic of this Bachelor's work is analysis and comparison of selected fitness centres. The aim of this Bachelor's work is to carry out an analysis and subsequent comparison of two of the established fitness centres in downtown Hradec Králové, evaluation and subsequent recommendation. The theoretical part contains definitions of terms related to management and marketing of sport. The practical part of the work contains an analysis of monitored fitness centres from the point of view of prices for operated services, a SWOT analysis and a subsequent comparison with use of findings from discussions with both owners and information obtained from client questionnaires.