Analýza konkurence na trhu kaváren
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis is focused on the analysis of the competition of the café, because of the author's interest in coffee testing in a variety of ways. There was an interest in comparing individual cafes with each other, assessing their market competitiveness and the level of service provided using the Mystery Shopping method.
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Analysis of competition, Mystery Shopping, external environment, indoor environment, analysis of the company, observation