Analýza marketingové komunikace pilates studia
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The Topic of the diploma thesis is analysis of marketing and communication of the pilates studio. The purpose of this diploma thesis was analyses efectivity of marketing communication through qualitative and quantitative research. Collecting datas were provided by focus group and questionary. Suggestions for improving marketing communication have been proposed and recommended based on the analysis and evaluation of the research.
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Communication, marketing communication, proposals, focus group, questionary, clients, pilates studio