Analýza postojů spotřebitelů ke slevovým portálům

Abstract

The group buying market phenomena is one of the fastest growing online business models. Structure of goods and services provided by group buying websites has gradually changed over past few years. Appearance of new market opportunities for group buying goes along with necessity of new marketing strategies. To successfully enhance group buying model market surveys must be conducted. This thesis provides a market survey of Czech market for online group buying. Strong emphasis is put on the information about age, gender and income structure of consumers and their potential relations to the group buying. Information of Czech online group buying market are also included in the thesis.