Sport a jeho mediální obraz v krajích České republiky

Abstract

Events aired in the media in some way affect his listeners or viewers. The television is increasingly present media posts that are attractive for spectators and which is interested in the company. Among them unequivocally sport. The objective of my thesis is to make a quantitative and qualitative analysis, subsequent interpretation of broadcasted sports reports of individual regions of the Czech Republic in the main news national TV coverage on Czech Television, TV Nova and FTV Prima in the years 2004-2011. The theoretical part deals with the media, national broadcasters, regions and regional division of the Czech Republic. Profiles provide basic information about the regions in terms of their geographic location, demographic trends, the labor market situation and economic level. Profiles include counties and characteristics of the sport in the regions. The analytical part focuses on quantitative and qualitative analysis and interpretation of sports news reports on regions.