Návrh internetové marketingové komunikace wellness centra

Abstract

The bachelor thesis focused on internet marketing communication of Wellness Rychleby. The aim of this work was to create internet marketing communication design of wellness centre, was necessary to compare current internet marketing communication of enterprise. For research was used method of experiment for website user testing and second method of observation involving mystery mailing. Results of analysis exposed specific shortcoming on websites of wellness centre, few mistakes on the social site Facebook and several in e-mail communication. Also there was found some positive facts. In the end of the work has been proposed appropriate recommendation, which should be better for future internet marketing communication of Wellness Rychleby.