Analýza užívání e-aukcí v českých a slovenských městech

Abstract

The diploma thesis deals with a topic of analysis of using e-auction in Czech and Slovak cities. The aim is to analyze the main benefits of using e-auctions for cities and municipalities in the Czech and Slovak Republics and to identify their disadvantages. The thesis is divided into five main chapters. The theoretical basis of e-auctions contains definitions and explanations of technical terms. The market characteristics describe the Proebiz environment, the B2B market and the public procurement market. The methodology of data collection describes in detail the creation of the questionnaire and the method of its evaluation. The analytical part presents the results of research, which are based on electronic surveying. Finally, the results of marketing research, subsequent proposals and recommendations are described.