Návrh marketingové komunikace galerie

Abstract

The aim of this bachelor thesis is the communication mix design of the gallery located in Letovice, Jihomoravský kraj. In the theoretical part of my thesis I focused on the marketing communication mix with differences art and nonprofit organization. In the practical I dealt with marketing mix gallery and description and segmentation of customers. Design of the communication mix is based on analysis two surveys. In the first case I found out view and position of public, in the second view gallery visitor to communication. Recommendation are designed in such way to use financially available funds streamline promotion of the gallery.