Analýza marketingu vybraných cyklostezek v Moravskoslezském kraji

Abstract

Bachelor thesis with topic, marketing analyzes of selected bikeways in Moravian - Silesian Region 'is focused on describing the current state of cycling infrastructure. Objective is to determine if marketing is applied in the planning and construction of bike ways. The work is divided into two parts. The first theoretical part is focused on defining the meaning of the term marketing, sports marketing, cycling. Types of bicycle ways and its markings. In the second part is appliing practical methods of interview, questionnaire and SWOT analysis solutions. Based on the information and results, I proposed recommendations to improve the current situation in the future.