Personální marketing v daném průmyslovém podniku
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of my thesis „Personal marketing of company“ is a theoretical definition of personal marketing and personal activities. The practical part includes an analysis of the actual status of personal activities in the company „ Výroba obalů a.s. “ and a questionnaire survey among employees of the company. The final part contains suggestions how to optimize personal marketing of this company.
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human resource management, personal marketing (HR marketing), personal activities (HR activities), care of employees