Analýza a zhodnocení metod a technik v managementu vybraného podniku

Abstract

The aim of this bachelor thesis is to assess the style of execution of individual basic managerial functions in a selected small enterprise engaged in the distribution of industrial chemicals, fasteners and anchoring equipment and to suggest possible corrective measures. The theoretical part explains the key concepts related to the issue under discussion, the basic managerial functions and the methods used to evaluate the enterprise under study. In the next part, the selected enterprise is characterized. In the following chapters, the practical part of this thesis is carried out, which includes financial analysis to assess the financial status of the enterprise, 7 S analysis to assess the internal functioning of the enterprise, Porter's analysis to assess the environment of the enterprise and SWOT analysis for the overall evaluation of the enterprise. At the same time, the methods of performing each managerial function are described. In the last chapter, these methods are evaluated and possible measures for improving the functioning of the enterprise are suggested. After evaluating the research results, the management techniques and methods used can be evaluated positively. However, it is recommended to consider the use of different techniques for planning, as well as training in delegation of work for managers and communication skills for sales representatives. The introduction of continuous monitoring for greater efficiency is also recommended. One of the recommendations is to improve all the indicators of financial analysis by, for example, increasing the equity ratio to reduce the indebtedness of the company, increasing the margins on the products offered to obtain more satisfactory values for profitability indicators, etc.