Marketingový výzkum návštěvnosti Galerie Slováckého muzea v Uherském Hradišti

Abstract

The aim of my bachelor´s theis was the marketing research of attendance in Galery of the Slovakian museum. I was trying to find out wishes and requierements of the visitors and propose commendation to increase attendance. The initiator of this research was Slovakian museum from Uherské Hradiště and nominally PhDr. Blanka Rašticová – the assistant manager, head of historical department of Slovakian museum. After the counsels with Mrs. Blankou Rašticovou I did put together the list of questions. Almost all of my research depend on this list. I was cariing out this research for one year (from 1th of August 2009 to 31 th of March 2010). After the end of the research I had evaluated the informations all together with the other informations I had from the varnishing days. I was visiting all of the varnishing days in Galery of Slovakian museum during my research. On the end, after the evaluation of all the informations I had proposed recommendation