Analýza image městyse Buchlovice

Abstract

The title of my diploma thesis is The Image Analysis of Buchovice. The thesis examines the theoretical background of the topic, the characteristics of the town of Buchlovice, the methodology of data collection, and the analysis of image, including suggestions and recommendations. The aim of this thesis is to determine the current status of the town’s image. Furthermore, the thesis will uncover the weaknesses which can have a negative influence on the image of Buchlovice. The marketing analysis is based on information collected via questionnaire. The participants of the survey are residents and visitors of the town.