Návrh komunikačního mixu neziskové organizace
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Delinčáková, Martina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis is to propose a communication mix for non-profit organization Keric. The first chapter is focus on the history and activities of the association Keric. The second chapter is focus on the theoretical foundations of the communication mix. Next chapter is about market research and analysis of results. The last chapter is devoted to suggestions and recommendations based on findings.
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Import 30/10/2012
Subject(s)
Non-profit organization, association, communication mix, target, research, PR, advertising, personal selling, direct marketing, sales promotion