Návrh služeb cestovního ruchu v obci
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Authors
Urbančíková, Jitka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of my work was to design, based on previous analyses, travel services in the village, which would increase the attractiveness of community and strengthen its position in the tourism market.
At first there were characterized theoretical bases of tourism service. Vnorovy community was subsequently characterized in viewpoint past and present. SWOT analysis was subsequently carried out.
Based on the results of the SWOT analysis was carried out a survey to identify weaknesses in the current offer of tourism services in the village. The research conclusions were drawn and proposed measures.
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Import 11/07/2012
Subject(s)
marketing of tourism, Vnorovy, tourism in Vnorovy community, proposal of tourism services in Vnorovy community.