Význam sponzoringu v přípravě jezdecké soutěže

Abstract

This bachelor thesis focuses on a description of an exhibition sponsorship of an equestrian afternoon in Polanka nad Odrou, the IV. year. Based on feasible subservience, knowledge and personal experience, it evaluates process of cooperation during sponsorship, preparation and running of an equestrian competition. The theoretical part focuses on concepts related to sports management, sport marketing or specialization of sports sponsorship. The practical part includes subject introduction, sponsorship demarcation in terms of service and counter-service relationship, planning, preparation, coordination, realization and evaluation of the exhibition. The SWOT analysis identified strengths and weaknesses of an internal environment and the opportunities and threats of an external environment, where each relates to the equestrian competition. Furthermore, the questionnaire evaluated failures from the perspective of competition’s participants and from an interview with the organizer were evaluated opinions and experience, which the organizer has gotten from the cooperation with sponsors. Recommendations and suggestions are made in regard with the possible organization’s improvement in future years of this competition.