Analýza sponzorství pro motokrosový tým

Abstract

The work is focused on the analysis of sponsorship in motocross team. It focused on a comprehensive look of the teams' sponsorship from three perspectives. First look is from side of current sponsors of the team. Second look is from side of potential sponsors and the third look is from side of spectators on motocross races. The research was realized by questionnaire and based on this research was made analyse of the effectiveness of different types of sponsorship. After that was made recommendations concerning the communication between the team and sponsors.